OhioTableTrails

Overview

OhioTableTrails is a food and drink discovery platform that guides users through curated dining experiences in cities, helping them explore restaurants, bars, breweries, and cafés in a fun, gamified way.

As UX/UI and visual designer, I led the user experience, digital interface design, and marketing materials, translating the existing concept into a cohesive platform and engaging visual brand.

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Challenge

OhioTableTrails needed a way to:

  • Showcase multiple venues in a single experience

  • Make check-ins and point tracking intuitive

  • Create a fun, consistent brand across digital and physical touchpoints

Solution

I designed an ecosystem that allows users to:

  • Explore participating venues

  • Check in easily and track points

  • View schedules and event progress

Branding and materials were updated to be playful, clear, and engaging, reinforcing the gamified exploration experience.

Outcome

The design helped OhioTableTrails:

  • Increase user engagement and check-ins

  • Simplify venue discovery

  • Create a cohesive brand across app, website, and event materials

  • Strengthen the link between digital interaction and real-world experiences