GoBarHoppin
Overview
GoBarHoppin is a nightlife discovery platform designed to help users find bars, breweries, and wineries based on the experiences they’re looking for. Instead of simply listing venues, the platform allows users to search by amenities such as pool tables, dartboards, karaoke, patios, food, and live music.
The goal was to make it easier to answer the question: “Where should we go tonight?” while helping venues attract new customers by highlighting what makes their location unique.
As Co-Founder and Lead Designer, I led the product from concept to launch, designing the full ecosystem including the mobile app, website, brand identity, and event materials.
My Role
I was responsible for the overall product and brand experience, including:
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- Product concept and strategy
- UX/UI design for the mobile app
- Website design and user flows
- Brand identity and visual system
- Event and promotional materials
The Solution
GoBarHoppin created a centralized platform for nightlife discovery.
Users can:
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Discover bars and venues based on amenities and atmosphere
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Explore breweries, wineries, and nightlife spots nearby
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Participate in organized bar crawl events
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Venues benefit from increased visibility by showcasing the features and experiences that make their location unique.
Design Approach
The design focused on simplicity and quick discovery. User flows were built around three primary actions:
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- Discover venues
- Explore amenities and experiences
- Plan a night out
The visual design emphasized a modern, energetic style that worked across the mobile app, website, and physical event materials.
Outcome
GoBarHoppin created a unified platform that connects digital discovery with real-world nightlife experiences, helping users find the right place for their night while giving venues a new way to attract customers.